A close-up of dark green rippling water, representing the changing tides of a Black Friday promotion

E105 - Should You Run a Black Friday Promo?

October 25, 20241 min read
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Show Notes

It’s that time of the year again where Black Friday is right around the corner, where people go on a manic buying and spending spree.

And the question most business owners will ask themselves at this point is: Do I run a Black Friday promotion or not?

I know this has been swirling around my head for a while now and I created a podcast episode on it.

In this episode, you'll hear:

  • The pros to running a Black Friday promotion.

  • The cons to running a Black Friday promotion.

  • The questions to ask yourself to see if you should hop on this bandwagon or give it a miss.

Black Friday promos can be amazing for business, but they aren’t for all types of businesses, and it’s important to honour what feels good and right to you first before you do something just for a quick ‘cash injection’.


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Michelle Smit

Online business strategist & subconscious transformation coach

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