A dense, dark forest of thin tree trunks, illustrating the need for a stable online business strategy

E118 - Why Email Marketing Beats Social Media for Business

January 27, 2025•1 min read
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Show Notes

Given the recent US ban on TikTok and the ensuing panic among creators, this podcast episode serves as a timely reminder that relying solely on social media is a significant risk that no business owner should undertake.

If you want to learn how to build a stable, reliable business that doesn’t fluctuate with politics or social media algorhythm, then this is the episode for you.

In this episode, you'll hear:

  1. What the number one marketing method is that trumps social media time and time again.

  2. Why it is essential to focus your energy on building your email list above everything else.

If there’s one thing you learn in this crazy time of TikTok being banned, is that your email list is your number one asset in business, and social media should simply be used as a 'tool'. Listen to this episode to find out why!


Transcript

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Michelle Smit

Online business strategist & subconscious transformation coach

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