Macro shot of white flower petals with green veins, representing growth through evergreen and live launching strategies

E31 - Evergreen vs. Live Launching: Which Strategy is Best?

May 09, 2023•1 min read
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Show Notes

Hello, fabulous human! Welcome back to the Empowered Entrepreneur Podcast.

In this episode, I'm diving into the topic of evergreen versus live launching, discussing the pros and cons of each and helping you determine which strategy is best for your online education business.

I've had great success with both strategies. My first evergreen funnel generated $5K - $10K per month for up to 6 months, and it was a truly magical experience.

However, I've noticed that people often get confused when they hear these terms online, so I wanted to clarify the differences between evergreen and live launching. These two strategies are distinct, and it's crucial to understand them separately in order to achieve success.

In this episode, I am going to talk about the following topics:

  • The difference between evergreen and live launching.

  • The pros and cons of both approaches.

  • Ways to implement evergreen selling.

  • Deciding between evergreen and live launching.

I firmly believe that both evergreen and live launching have their time and place in your business. It's not an "either/or" situation, despite what some business gurus may claim. Understanding how both strategies can contribute to the growth and health of your business is essential. Furthermore, knowing when to go live versus implementing an evergreen approach is crucial, and I'll be guiding you through that process in this episode.


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Michelle Smit

Online business strategist & subconscious transformation coach

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